- We realize it has little to do with advertising or promotions.
- We focus less on what we say and more on how we act.
- Every interaction reflects the values we embrace.(Think personal, biblical, excellent, relevant, simple, etc.)
- We realize that louder isn’t better.
- Someone says “I’m in” and timely follow-up happens.
- We look at it as relationship building and stop viewing it as information sharing.
- We talk less about how great we are (”organization-focused”) and instead deliver a message and ministry that leads to life change (”people-focused”).
- We realize we can’t force what we think people need until they know they need it.
- We reduce the number of competing messages we are trying to communicate.
- We know who we are trying to reach.
- We’ve acknowledged we can’t reach everyone.
- We’ve developed a way to measure the outcomes of our efforts.
- We deliver on what we promise.
Sunday, December 21, 2008
When Does Ministry Work?
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